How it all started!
WE THE BEACH started as a Beach clothing line for Beach Volleyball tournaments and leagues in Toronto back in 1996. It is much more than a Clothing line it's a feeling and a way of life! Now WE THE BEACH extends to Surfers, Kite Boarders and Beach lovers from all over! The Founder John Morrison Not only is addicted to all of these Sports but is also a level 2 Snowboarding instructor! So the mountains are also a Beach for many adrenaline junkies " This is our Beach" is a common saying amongst Snowboarder, Skiers as well as other extreme sports like white water rafting, skateboarding and mountain biking! You see a Beach doesn't have to be the sand between your toes! It can be a feeling, a place, whatever truly makes you happy! "THIS IS OUR BEACH" WE THE BEACH!