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There’s a moment when the world slows down, the tide hums in rhythm, the sun drapes gold across the horizon, and everything inside you exhales. That’s the beach.But for the founders of WE THE BEACH, that feeling wasn’t meant to live only in one place, it was meant to live in people. “WE PLAY AT THE BEACH. WE LIVE BY THE BEACH. WE TRAVEL TO THE BEACH. WE LOVETHE BEACH. THERE’S A LITTLE BEACH IN ALL OF US.” —JOHN MORRISON, FOUNDER That belief became the heartbeat of a movement and the call to Be in it. Where It All Began...

Not So Pro Beach Volleyball Tour - Wasaga Beach, Ontario from P/K Films, PKPhotography.ca on Vimeo.

WE THE BEACH attracts a special kind of person; outdoorsy, interested in sports, travel and activities amongst some of the worlds most beautiful places.  We care about our environment and realize that our place amongst nature is to take only memories and leave only footprints.  The oceans provide the world with 75% of the world's oxygen, and that number has decreased by 2% over the past number of years. With global temperatures rising, so are our oceans, and with urban sprawl using sand for construction, beaches are decreasing at an alarming rate. Garbage is one of the most dangerous human...

WE THE BEACH started as a Beach clothing line for Beach Volleyball tournaments and leagues in Toronto back in 1996. It is much more than a Clothing line it's a feeling and a way of life! Now WE THE BEACH extends to Surfers, Kite Boarders and Beach lovers from all over! The Founder John Morrison Not only is addicted to all of these Sports but is also a level 2 Snowboarding instructor! So the mountains are also a Beach for many adrenaline junkies " This is our Beach" is a common saying amongst Snowboarder, Skiers as well as other extreme...